Most small businesses are built to meet the needs of the communities around them. Many have built a small yet dedicated customer base. But with the easy availability of online shopping and big retailers around them, small businesses can find it challenging to get their message across and attract more customers. Most of the available marketing channels such as online marketing, billboards, TV & radio spots, etc can be expensive to use and complex to navigate. And in seeking high-tech and sophisticated solutions, we seem to have forgotten some simple and easy to community marketing channels. With the holiday season around the corner, these community marketing strategies can be very economical and help small business owners grow their sales and profits considerably.
Partner With Non-Competing Businesses

Study your neighboring businesses and your customer. What else could they be shopping for? If you are the neighborhood convenience store, it is highly probable that your customers are frequenting the nearby salon or garage. Identify some possible partners who are not your competitors and reach out to them. Form a working relationship and create a joint or cross-promotional marketing plan. You can access better advertising platforms working together than on your own, like local TV time or billboards. Pool your resources.

Partner With the Local Newspaper or Newsletter

Almost every city has a local newspaper or newsletter. Partner with them and place informational spots. These spots are very economic. They are delivered to the people who are often your customers. Use this local connection to spread awareness about your business and the service you offer.  More often than not, people prefer to shop within their communities for daily necessities and services. The local newspaper or Newsletter can be a simple way to create a lasting connection.

Hold a Raffle or a Contest

Customers love contests and freebies. Have you noticed how quickly the “samples” vanish? So design a few promotions around raffles and contests. Proactively engage your customers. Try to make the contests unique. For example, you could host an eating contest (hot dogs, noodles, pizza, burgers, etc.) or hold a beauty contests. Contests like this will attract customers and increase customer recall. You might even get mentioned in the local news or newspaper creating even more free publicity.

Adopt a Local Charity or Educational Institution

Charitable activities can add a great deal of publicity to a small business. Partner up with a local charity and support their efforts through donations or labor. You can also check out local educational institutions such as schools and community colleges. See what you can do to help. It could be help a soup kitchen drive or the middle school fund drive. Promote the collaboration to their network and yours so that it creates a win-win. This positive collaboration will help you create a lot of goodwill that will translate to increased customer loyalty and profits.

Keep your Website Relevant

Big or small, almost every business has a website these days. The trouble is that they are often cluttered and out of date. A website can be a great tool for promoting a business, if used wisely. You need to make sure that the website is current and reflects not only what is currently happening at the store, but also any future events or promotions. This will keep the website relevant and help promote the business.

Don't forget to make sure that your customers have a fun, positive experience. Business owners, especially small and medium ones, often do not adequately plan ahead. So if there is increased customer traffic, they are not prepared to deal with it leaving customers harried and unhappy. Plan ahead, hire a few extra hands, and make sure that every customer who comes in feels appreciated and taken care of. These are the experiences that a customer will remember, return for, and recommend.

Do you have suggestions that can be added to this list? If so, comment below!


 


Comments

Most small businesses are built to meet the needs of the communities around them.With the holiday season around the corner, these community marketing strategies can be very economical and help small business owners grow their sales and profits considerably.

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11/09/2015 11:11am

Communities should help the poor people of the country without the poor countries the people cannot able to become successful and developed in the country.

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Yes, it's very important to think about customer's comfort and mood! Because glad customers are your success! ;)

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11/16/2016 1:05am

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02/02/2017 7:28am

As a small business owner I need this Community Marketing Strategies to boost my online business so fast! It is such an amazing post with lots of helpful suggestions about "Community Marketing Strategies". I should follow these steps as like as content marketing.

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02/19/2017 8:05pm

The small business owners haven’t much liquid cash to invest in the business. Most of them invest money through taking bank loans, personal borrowings, etc… I think learning the community marketing strategies will help them to develop their business. Keep updating!

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03/13/2017 8:45pm

I think this article helped me to learn few important factors that should be followed by small business owners. Most of the available marketing channels such as online marketing, billboards, TV & radio spots, etc can be expensive to use and complex to find the way. Read this article and try to understand more!

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04/11/2017 1:31am

You can promote your business without marketing your business, marketing is a necessary thing for promote your business.

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These are useful marketing strategies tips, and that's true we cannot promote any business without marketing it, and nowadays there are lot's of business marketing sources available.

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Thank you very much for the info agan convey and hopefully useful to my friend who read it.
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I have a photobooth service business placed in Jakarta. I was increased the marketing with using website and social media around. I posted photos gallery of events my team handled to getting much traffic and customer.

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07/21/2017 4:41pm

Hi, very interesting article about small business. I myself also run a florist business with branches in two big cities in Indonesia, Jakarta and Surabaya. It has been started about 10 years ago when the internet was not as what it is today, so most of the marketing effort was about selling florist offline. Today internet is one of the most effective marketing channel we use that brings a lot of potential customers. We've developed an online store that publish our well-decorated flowers and visitors can purchase online with ease. Of course offline selling should not be totally ignored, since we still engage in offline marketing like store promotion, sponsorship, etc.

Best Regards,
Orchid Florist

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