Creating a food or drink product to sell to the mass market can be quite challenging but it can also be extremely rewarding and potentially very lucrative. It takes passion, desire and an almost obsessive interest in all things food or drink to succeed in the industry. That is why Clip Creative a London and Nottingham based creative and PR agency have brought together all of their food and drink marketing secrets and experience to create an innovative infographic that explains step by step how the world of food and drink marketing really works. The first stage of the infographic explains that once you have refined your food or drink product you need to let people know about it. Your target audience will vary from consumers, foodies, buyers from the multiples to industry chefs and many more depending on your objectives. Branding, packaging design, marketing and PR is essential in the creation of a successful food or beverage company as this will elevate the brand image and ensure you generate sales and stay ahead of your competitors.
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Writer & EditorHi, my name is Sunil Srivastava and I am the writer, editor and compiler of this blog. I am a serial Entrepreneur, Project Manager & Business Coach with a passion for Technology, Marketing, Hospitality, Business Development & Coaching, This is my effort to help as many people as I can by sharing my knowledge & expertise that I have obtained in my extensive career spanning 2 decades and 3 continents. Let the journey begin ...... Archives
November 2013
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