PART 1: OVERVIEW OF STRATEGY
A. MISSION: (A business’s Mission Statement is a constant reminder to its employees of why the business exists and what its founders envisioned when they put their efforts, reputation, experience & fortune at risk to breathe life into their dreams. A business that has lost sight of its Mission Statement has started its slippery slope to failure.
For help: How to Write Your Mission Statement; Top 10 Company Mission Statements; 5 Tips for a Useful Mission Statement)
B. VISION: A vision statement for a business focuses on what they intend to be. It is simply a description of the “what,” meaning, what the business intends to become.
For help: Best Examples of a Vision Statement; Corporate Vision Statements; DEFINING YOUR COMPANY'S VISION)
C. VALUES: A value statement is an expression of a company's or individual's core beliefs.
For help: What Is a Value Statement?; Make Your Values Mean Something; Develop Your Value Statements for Your Strategic Framework)