A comprehensive and well designed marketing plan is critical for the success of any business. Following up on my earlier post, below are some resources and links for Part 1: Overview Of Strategy.

PART 1: OVERVIEW OF STRATEGY

A.   MISSION: (A business’s Mission Statement is a constant reminder to its employees of why the business exists and what its founders envisioned when they put their efforts, reputation, experience & fortune at risk to breathe life into their dreams. A business that has lost sight of its Mission Statement has started its slippery slope to failure.  
For help: How to Write Your Mission Statement; Top 10 Company Mission Statements; 5 Tips for a Useful Mission Statement) 

 



B.   VISION: A vision statement for a business focuses on what they intend to be. It is simply a description of the “what,” meaning, what the business intends to become. 
For help: Best Examples of a Vision Statement; Corporate Vision Statements; DEFINING YOUR COMPANY'S VISION)

 

C.    VALUES: A value statement is an expression of a company's or individual's core beliefs. 

For help: What Is a Value Statement?; Make Your Values Mean Something; Develop Your Value Statements for Your Strategic Framework)



Overview Of Strategy
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Comments

11/02/2016 6:19am

The business profit is depending on the market strategies. The best market plan capable to grab the attention of the customer, the clear target market and competitive advantage provided you the edge to your competitors. The company efficiently markets the name and generates the profit, when he puts its resources in the positive way.

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