A comprehensive and well designed marketing plan is critical for the success of any business. Following up on my earlier post, below are some resources and links for Part 1: Overview Of Strategy. PART 1: OVERVIEW OF STRATEGY A. MISSION: (A business’s Mission Statement is a constant reminder to its employees of why the business exists and what its founders envisioned when they put their efforts, reputation, experience & fortune at risk to breathe life into their dreams. A business that has lost sight of its Mission Statement has started its slippery slope to failure. For help: How to Write Your Mission Statement; Top 10 Company Mission Statements; 5 Tips for a Useful Mission Statement) B. VISION: A vision statement for a business focuses on what they intend to be. It is simply a description of the “what,” meaning, what the business intends to become. For help: Best Examples of a Vision Statement; Corporate Vision Statements; DEFINING YOUR COMPANY'S VISION) C. VALUES: A value statement is an expression of a company's or individual's core beliefs. For help: What Is a Value Statement?; Make Your Values Mean Something; Develop Your Value Statements for Your Strategic Framework)
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Writer & EditorHi, my name is Sunil Srivastava and I am the writer, editor and compiler of this blog. I am a serial Entrepreneur, Project Manager & Business Coach with a passion for Technology, Marketing, Hospitality, Business Development & Coaching, This is my effort to help as many people as I can by sharing my knowledge & expertise that I have obtained in my extensive career spanning 2 decades and 3 continents. Let the journey begin ...... Archives
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