Creating a food or drink product to sell to the mass market can be quite challenging but it can also be extremely rewarding and potentially very lucrative. It takes passion, desire and an almost obsessive interest in all things food or drink to succeed in the industry. That is why Clip Creative a London and Nottingham based creative and PR agency have brought together all of their food and drink marketing secrets and experience to create an innovative infographic that explains step by step how the world of food and drink marketing really works. The first stage of the infographic explains that once you have refined your food or drink product you need to let people know about it. Your target audience will vary from consumers, foodies, buyers from the multiples to industry chefs and many more depending on your objectives. Branding, packaging design, marketing and PR is essential in the creation of a successful food or beverage company as this will elevate the brand image and ensure you generate sales and stay ahead of your competitors.
During the past 13 years, the number of food and beverage jobs jumped 25 percent, compared to total U.S employment which increased by four percent, according to the U.S. Bureau of Labor Statistics, making it essential for potential job candidates to be trained and qualified for these competitive positions. One beverage trend that has both students and faculty excited to learn more is craft beer. John Laloganes and Phil Mott, both Assistant Professors in the School of Hospitality, provided valuable insight and advice regarding the creation of this infographic, designed to showcase both the knowledge of Kendall College faculty and alumni, as well as the potential impact and certain growth of the craft beer category.
Screwing up from time to time is part of the entrepreneurial process--but not all mistakes are created equal.
By Ilya Pozin July 11, 2013
Entrepreneurship, at its best, is synonymous with learning. Don’t let the overnight success stories fool you. The more common story looks like this: test a product, fail, retest, and improve. Mistakes are a crucial part of this process.
Of course, not all mistakes are productive. Throughout my years in the start-up community, I’ve witnessed entrepreneurs make some of the same counterproductive mistakes again and again. And hey, I’ve made my share of them too.
Here are nine of the most common–and easiest to avoid:
1. Trusting your gut, rather than getting validation for your idea.
Your business idea may seem like a profitable game-changer, but without validation you may be setting yourself up for failure. Before you invest any time or money into your idea, spend time testing it. Consult with experts from the start-up community and get your product idea in front of potential customers so that you can learn–and adapt–based on their feedback.
2. Not getting your business to market fast enough.
Far too many business ideas fail due to a slow launch, which needs to be both stealthy and strategic to be successful. Don’t spend ages building out your idea and features. Instead, build out your most valuable product, release it, and see how people react to it. In the end, it’s important not to overbuild, because features alone don’t make start-ups successful.
3. Not knowing when to pivot.
Through your early validation efforts, you’re likely to gain feedback that you didn’t anticipate. Rather than throwing in the towel or ignoring what you’ve learned altogether, this should inspire you to change your business model to prevent failure. Many successful business ventures have come through calculating a new route.